(RestaurantNews.com) Full-service creative agency World Famous has created a new marketing campaign for Taco Time Northwest. The shop was named Creative AOR for the QSR after winning the business in December.
The broadcast, digital and social campaign breaks January 24 and runs through March 6th. This is World Famous’ first work for the client.
The three 30-second videos contain local references and demonstrate locals’ fanatical obsession with Taco Time. They are a love letter to growing up in the Pacific Northwest that are meant to bring newcomers into the fold.
“Taco Time has been a nostalgic Pacific Northwest favorite for years, but so many new people have moved to Seattle in recent years that this new population was largely unaware of the small details that make up life here,” said Rachel Carlson, partner/executive creative director. “We wrote these spots to embrace the moments that are often overlooked but the most real – you don’t see any art cards or stylized food shots for that reason. They are hyperlocal, insider, and woven into the fabric of what makes the Pacific Northwest special.”
The agency had to assemble just the right team – one that really understood the region – to&no go beyond Seattle stereotypes like rain and coffee. The spots reference the glassblowing culture in Tacoma and the idea of hitting up the last Taco Time before heading to the Eastside, which is a road trip standard. These are quirks that come from a true understanding of a community’s culture.
“We’re all about local. Taco Time is proud to be a part of this community and have a family run company based in Renton since 1962. We have an unwavering commitment to purchasing local ingredients whenever possible. We not only run our restaurants with amazing local team members, it’s also where we’re raising our own families, which makes our connection to the Northwest even stronger,” said Gretchen Weidemann, marketing director of Taco Time. “Our advertising goal was to get back to our roots and forming an AOR partnership with World Famous was the first step. They listened to our concerns and developed a strategy and creative concept that squarely places us as the official taco of the Pacific Northwest.”
Founded in 1962, Taco Time Northwest is a family-owned business operating 79 restaurants throughout the Pacific Northwest.
Official Crisp Taco of Blowing Glass in Tac-Town
Official Tater Fries of the Heading-to-Pullman Drive
Official Sack of Soft Tacos of your Friend’s Uncle’s Cabin
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