Women who ran for Congress avoided women’s issues in their campaign ads
Jan 04, 2019—(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.)
Shawn Parry-Giles, University of Maryland; Aya Hussein Farhat, University of Maryland; Matthew Salzano, University of Maryland, and Skye de Saint Felix, University of Maryland
(THE CONVERSATION) A record number of women were sworn into Congress on Jan. 3.
The influx of women candidates helped turn the midterm election into what many observers dubbed a “Year of the Woman.”
But despite a tide of voter sentiment favoring women, these winners got to Congress or a statehouse not by defining themselves as “women’s candidates,” but instead by sidestepping issues typically associated with their gender, from equal pay to reproductive freedom.