Women who ran for Congress avoided women’s issues in their campaign ads

4Jan - by Editor - 0 - In STL.News

Jan 04, 2019—(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.)

Shawn Parry-Giles, University of Maryland; Aya Hussein Farhat, University of Maryland; Matthew Salzano, University of Maryland, and Skye de Saint Felix, University of Maryland

(THE CONVERSATION) A record number of women were sworn into Congress on Jan. 3.

The influx of women candidates helped turn the midterm election into what many observers dubbed a “Year of the Woman.”

But despite a tide of voter sentiment favoring women, these winners got to Congress or a statehouse not by defining themselves as “women’s candidates,” but instead by sidestepping issues typically associated with their gender, from equal pay to reproductive freedom.

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