What UFC fighters can learn from Floyd Mayweather’s promotional tactics

(STL.News) The massive success of the Ultimate Fighting Championship (UFC) in recent years has seen fighters potentially earning terrific amounts of cash.  The UFC is a championship bringing together Mixed Martial Arts (MMA) combatants in a variety of weight divisions.

Sponsorship and single big fight payouts help to contribute to the vast sums that fights can produce.  The Pay Per View viewing figures for the biggest fights showcase exactly how popular the sport can get.

The most successful UFC fight in terms of PPV figures ever was UFC 229 between Khabib Nurmagomedov and Conor McGregor in 2018, which produced 2.4 million PPV buys.

It should be noted that the most profitable paydays are associated with big-name fighters, and only the best-known athletes attract the largest deals and viewing figures.

Sponsorship deals also play a significant part in the process of making large profits for the fighters.  Reebok is the current sponsor of UFC’s fighter’s footwear and clothing, but that is set to end this year.

This could lead to fighters making their own deals outside whichever the main sponsor takes over the contract.  While gambling on the fights is also hugely popular, with sportsbooks offering UFC betting markets hoping for the biggest names to be competing against each other, to generate as much interest as possible.

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