Nasoya® Foods’ New Plantspired Product to Make its QSR Debut at WaBa Grill this Summer
City of Industry, CA (RestaurantNews.com) WaBa Grill, one of the nation’s leading healthy rice bowl chains, is excited to expand its menu of fresh and flavorful offerings with a new plant-based protein option in partnership with the nation’s #1 tofu brand, Nasoya® Foods USA.
The launch of Nasoya’s Plantspired Bulgogi, a Korean BBQ-inspired alternative to steak, at WaBa Grill marks the first time Nasoya® has teamed up with a large restaurant chain. The Plantspired protein will be available this summer at all WaBa Grill locations and will power the healthy fast casual brand’s ongoing effort to expand its plant-based and dietary-specific menu offerings.
“Nasoya® is a household name amongst vegans, vegetarians and plant-based food lovers alike, and we’re proud to partner with this trusted brand to introduce an exciting new protein-packed meat alternative that checks every box when it comes to taste, quality and authenticity,” said Mark Finnegan, Chief Marketing & Information Officer at WaBa Grill. “Our guests count on WaBa Grill to provide fresh menu options that are as healthy as they are delicious and working with Nasoya® allows us to deliver even more customization to WaBa fans with specific dietary preferences.”
Asian-inspired in steak-like form, the new Plantspired product is a great source of protein, grilled perfectly to satisfy popular Korean BBQ cravings. Its tender and amazingly sweet and savory flavor takes plant-based eating to a whole new level. The new protein will be featured alongside WaBa Grill’s existing menu of better-for-you options like fresh, never frozen grilled chicken, marinated ribeye steak, wild-caught salmon, jumbo shrimp and organic tofu. Delicious on any bowl, plate or salad, guests can enjoy WaBa Grill’s Plantspired Steak beginning this summer at its nearly 200 locations throughout California and Arizona.
“We were impressed by WaBa Grill’s commitment to meeting the dietary wants and needs of its guests, including those who enjoy vegan or vegetarian diets, and couldn’t think of a more perfect partner to add our plant-based, Asian-inspired products to their menu,” said Jonghee Park, Director of Plant-Based Protein Innovation for Nasoya® Foods USA. With the successful launch of Plantspired in food service channels and retail grocery stores across the nation, Nasoya® is expanding into QSR with its first-of-its-kind product in all WaBa Grill locations. “At Nasoya, we’ve always strived to be at the forefront of culinary innovation. As the demand for plant-based eating continues to rise, we’re confident that this will be just the start of a long-lasting partnership with the brand.”
About WaBa Grill
WaBa Grill was founded in 2006 on the principle that healthy food made with quality ingredients should be accessible to all. With a goal of serving the best possible food on the go, WaBa’s famous rice bowls, plates and salads are made with fresh vegetables, healthy grains and high-quality proteins including fresh, never frozen chicken, marinated ribeye steak, wild-caught salmon, jumbo shrimp and organic tofu, all prepared to order on an open-fire grill and customized with a variety of flavorful sauces including the fan favorite WaBa Sauce. No microwaves, no frying, no artificial additives… ever. Learn more at www.WaBaGrill.com.
WaBa Grill Social Media Pages
For over 30 years, Nasoya® has been a leading provider of natural and organic foods. Part of the family of brands at Pulmuone, a company synonymous with authentic, wholesome products and the highest quality of ingredients, Nasoya, believes in creating great-tasting, healthy snacks and meals for every eating occasion. Plantspired, Nasoya’s new line of convenient plant-based meal solutions, brings together the classic flavors that you know and love and infuses them with the nutritional power of plants to make them more wholesome. Nasoya’s goal is to deliver the most delicious recipes made from simple and plant-based ingredients that help encourage good eating habits that last a lifetime. Learn more at nasoyaplantspired.com, Facebook, Twitter or Instagram.
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