US medical marketing reaches $30 billion, drug ads top surge
—January 08, 2019— A new analysis shows annual spending by the U.S. health industry on ads and promotions has reached $30 billion.
That includes advertisements for prescription drugs that were shown 5 million times on TV and elsewhere in 2016. That’s a huge increase in 20 years and just part of broad health industry efforts to promote drugs, devices, lab tests and even hospitals.
Dartmouth College researchers examined data from the U.S.