US medical marketing reaches $30 billion, drug ads top surge

8Jan - by Editor - 0 - In STL.News

—January 08, 2019— A new analysis shows annual spending by the U.S. health industry on ads and promotions has reached $30 billion.

That includes advertisements for prescription drugs that were shown 5 million times on TV and elsewhere in 2016. That’s a huge increase in 20 years and just part of broad health industry efforts to promote drugs, devices, lab tests and even hospitals.

Dartmouth College researchers examined data from the U.S.

Continue reading US medical marketing reaches $30 billion, drug ads top surge at STL.News.

Source link