TurboTax Launches 2021 Integrated Marketing Communication Program

TurboTax Launches 2021 Integrated Marketing Communication Program

Intuit TurboTax provides Spanish language tools and resources to help the Latino community navigate through important tax changes and implications brought on by COVID-19

SAN DIEGO, CA (STL.News) TurboTax, from Intuit Inc. (Nasdaq: INTU), the leader in online tax preparation, processing nearly 40 million tax returns last year alone, announced today the launch of its Latino-focused integrated marketing efforts.  The year 2020 was an unpredictable and challenging year that forced many Latinos to make tough financial decisions.  TurboTax, more than ever, is focused on providing resources and tools to assist and financially empower the Latino community.  The brand has formed strategic media and community partnerships to promote access to key educational content and provide relief to those most in need.

“TurboTax is committed to serving the Latino community by listening to their needs,” said Alejandra Molinari, Lead of TurboTax Latino Communications.  “They are the fuel of entrepreneurship, fastest adopters of technology and a crucial demographic of our nation’s future.  However, the Latino market also faces many challenges and as we rollout our marketing efforts, it is important for us as a brand to serve them with the tools and resources they need to be successful in their finances, starting with a better understanding of their own taxes.”

Last year brought several events that could have impacted an individual’s tax filing situation.

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