Louisiana Launches Grassroots COVID Vaccine Campaign

Louisiana Launches Grassroots COVID Vaccine Campaign

Louisiana Launches Grassroots COVID Vaccine Campaign to Ensure No Community Gets Left Behind

LA (STL.News) The Louisiana Department of Health and 20 initial partners kicked off Bring Back Louisiana #SleevesUp, a bold grassroots campaign that will bring COVID-19 vaccines to communities of concern through community events and targeted outreach.  The campaign will begin with 9 pilots – one in each public health region of the state – with community vaccination events taking place the second and third weekends of April.

“This is a massive undertaking, and we as the state cannot do it alone,” said Gov. John Bel Edwards.  “We need strong, diverse, trusted community partners to help us meet people where they are, identify their needs, and remove whatever barriers may exist so that our residents can make informed decisions when it comes to the COVID vaccines.”

“For a job as big and necessary as equitable vaccine distribution in a once-in-a-century pandemic, we have to be creative, collaborative, and even a little unconventional,” said Dr. Courtney N. Phillips, Secretary of LDH.  “We have been building this for several weeks now, and we are excited to get going.”

Joining the state in this statewide effort are the following partners:

  • AARP Louisiana
  • AFL-CIO Louisiana
  • COVID-19 Health Equity Task Force
  • Hispanic Health Equity Task Force
  • Louisiana Association of Business and Industry (LABI)
  • Louisiana Hospital Association (LHA)
  • Louisiana Independent Pharmacy Association (LIPA)
  • Louisiana Legislative Black Caucus
  • Louisiana Legislative Rural Caucus
  • Louisiana Primary Care Association (LPCA)
  • Louisiana Public Health Institute (LPHI)
  • Louisiana Rural Health Association (LRHA)
  • LSU Ag Center
  • NAACP Louisiana
  • Power Coalition for Equity and Justice
  • Together Louisiana
  • Urban League
  • Viet
  • Baton Rouge Vaccine Task Force
  • Nola Ready

Several of these partners have been doing this type of grassroots work on the COVID-19 vaccines at the local level, and the state will continue to learn from them as it leverages resources to scale and coordinate these efforts.

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