Illinois Launches $10 Million Public Awareness Campaign to Encourage Vaccinations in Hardest-Hit Communities
Harvey, IL (STL.News) As more Illinoisans become eligible for the vaccine and the supply from the federal government continues to grow, Governor JB Pritzker launched a new public awareness campaign directed especially to residents in the hardest-hit communities who are reluctant to take the vaccine.
The public awareness campaign features Illinoisans who have been personally impacted by COVID-19 and are sharing their stories and belief in the vaccine.
The $10 million campaign will reach Illinoisans statewide in both English and Spanish through a variety of traditional and online media channels, including cable, broadcast and connected TV; streaming audio and radio; billboards and bus shelters; digital display and video; print and social media. Like other coronavirus-related expenses, costs are reimbursable by the federal government.
“This campaign builds on Illinois’ existing messaging which has used data to inform how to get outcomes that emphasize equity,” said Governor JB Pritzker. “Vaccine hesitancy is real, and misinformation is rampant, especially on social media. So Illinois is acting proactively to share the message: All three of the approved vaccines were 100% effective in trials for stopping hospitalizations and death.