HomeSpotter Capitalizes on Spacio Acquisition, Announces Industry Leading Ad Targeting
MINNEAPOLIS (STL.News) – After acquiring open house lead generation leader Spacio in January, HomeSpotter has announced new ad targeting capabilities powered by the service. Clients can now target recent open house visitors as part of their Boost ad campaigns promoting themselves and their listings.
Spacio joins HomeSpotter’s support of website pixels and uploading contact lists as ways that brands can use their first party data to improve ad performance.
“Being able to capture and utilize open house foot traffic leads is really exciting and one of the key points of value that attracted us to Spacio,” said Aaron Kardell, HomeSpotter’s founder and CEO.