The fast-growing Indian street food concept is touting its wide selection of vegan and vegetarian menu offerings on World Vegetarian Day by gifting customers a free samosa with any purchase
San Francisco, CA (RestaurantNews.com) Calling all vegetarians and vegans! Curry Up Now, the nation’s largest and fastest-growing Indian fast casual concept, is celebrating World Vegetarian Day by offering a free samosa with any entree purchase1 on Friday, October 1. The delicious, flaky, hand-made empanada-like pastries stuffed with curried potatoes pair well with any of the nearly 50 vegetarian or 30 vegan menu options available at Curry Up Now2.
“It’s not always easy to find vegetarian and vegan options available in a fast casual setting. We’re incredibly proud to have ample vegan and vegetarian offerings on our menu and purposefully incorporated these options so everyone, regardless of their dietary preferences, can enjoy Curry Up Now’s innovative spin on authentic Indian cuisine,” said Akash Kapoor, Founder, CEO and Chief Troublemaker for Curry Up Now. “On World Vegetarian Day, we’re giving customers a free samosa with any purchase to celebrate just how delicious a plant-based diet can be.”
The World Vegetarian Day offer is available to Curry Up Now loyalty program members, and guests can register online at https://www.curryupnow.com/rewards. To redeem the free samosa with any entree purchase on October 1, rewards members must place an order online or via the Curry Up Now app and use the code “veggiesrule” upon checkout.
All popular menu items like Burritos, Bowls, Deconstructed Samosa, Naughty Naan, Sexy Fries and Thali Platters have vegetarian and vegan options along with Indian Street Food. Curry Up Now’s ingredients are clean and sourced from local vendors whenever possible. The menu is designed to support vegetarian, vegan, gluten-free and Halal diets to accommodate all guests, no matter their dietary preferences. The vibrant colors and design aesthetic of the restaurant chain appropriately match the bold, authentic flavors of the Indian food. The craft cocktail bar Mortar & Pestle is also housed within a select number of Curry Up Now locations and is now available as a sister brand for interested franchisees.
What began as a popular Bay area food truck in 2009, Curry Up Now opened its first brick-and-mortar location two years later in San Mateo, California. The husband-and-wife co-founders, Akash and Rana Kapoor, have now expanded their empire to include three food trucks, 18 restaurants spanning coast to coast and several digital kitchen outposts nationwide. The successful establishment is known for its one-of-a-kind take on traditional Indian cuisine – from Tikka Masala Burritos to Deconstructed Samosas. Traditional favorites include Thali Platters, Kathi Rolls and Family Style Entrees that create the perfect spread for the whole family.
A brunch menu was recently released at several Curry Up Now locations within San Jose, San Francisco and San Mateo, and is offered on Saturdays and Sundays from 11 a.m. to 4 p.m. Popular brunch dishes include breakfast burritos, Aloo Puri Halwa and Desi Donuts – a “Curry Up Now spin” on beignets. As the chain continues expanding into major markets across the country, experienced multi-unit foodservice operators are being sought by Curry Up Now’s franchise development partner, Fransmart, to develop additional franchises.
1 One free samosa per person with purchase of a full-price entree. Valid for online orders or app orders placed through any Curry Up Now location. Not valid for in-store dining. Cannot be combined with any other offers. Available on October 1, 2021, only, while supplies last. No cash, transfer or surrender value. Must be a loyalty member to use the coupon code. If not an existing member, please join our loyalty program and the reward will show up within a few minutes.
2 Dishes may vary per location.
About Curry Up Now
Curry Up Now was established in 2009 by husband-and-wife team Akash and Rana Kapoor, and ably supported by co-founder and now Senior VP of Operations, Amir Hosseini. The concept, which is known for its innovative spin on traditional Indian cuisine, has been recognized in publications such as Zagat: ‘5 Hottest Fast-Casual Chains,’ EATER SF: ‘SF’s Best Indian Restaurants,’ 7×7: ‘100 Things To Eat Before You Die,’ QSR: ‘The 40/40 List,’ Fast Casual: ‘Top 100 Movers & Shakers,’ Nation’s Restaurant News: ‘2018 Breakout Brand,’ and International Council of Shopping Centers: ‘Hot Food & Beverage Chain.’ Curry Up Now currently operates 18 brick-and-mortar locations, three food trucks and several digital kitchen outposts nationwide, and has both corporate and franchised units in development across California, New Jersey, Colorado, Utah, Georgia, Texas, and Indiana.
To get $5 off their first order, receive exclusive offers and earn free menu items, customers can download the Curry Up Now app and sign up for the rewards program at www.curryupnow.com/rewards. Keep up with the latest menu items, events and special offers by following @CurryUpNow on Instagram, Facebook and Twitter. To learn more about Curry Up Now franchising opportunities, visit www.fransmart.com/curryupnow. For more information about Curry Up Now, visit www.curryupnow.com.
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