Governor Lamont Announces Launch of “Say Yes to Connecticut” Summer Tourism Campaign
HARTFORD, CT (STL.News) Governor Ned Lamont announced that the Connecticut Office of Tourism is launching a new summer marketing campaign to promote safe travel and fuel the Connecticut tourism industry’s recovery following the impact of the COVID-19 pandemic. After a year of saying “no” to so many things due to the pandemic, the State of Connecticut is encouraging resident and visitors to “Say Yes to Connecticut” and all of its unique experiences this summer.
The campaign theme, “Say Yes to Connecticut,” was born out of the Office of Tourism’s proprietary research that shows a growing sense of optimism among Northeast consumers amid the COVID-19 vaccine rollout and pent-up demand for travel, especially regional travel.
“Connecticut has an incredible mix of tourism offerings – from arts and cultural venues and restaurants, to lodging properties and outdoor recreation areas – all of which help generate business sales, tax revenues, and statewide jobs benefitting our communities,” Governor Lamont said. “The new campaign is a great reminder of that diversity and the growing optimism among travelers that we believe will put people back to work and translate into an industry-wide recovery for tourism beginning this summer.”
Running May 1 through September 6, the campaign will feature hundreds of businesses and activities across the state that make up Connecticut’s tourism industry sector, including hotels, inns and B&Bs, restaurants, attractions, museums, historical sites, arts and cultural venues, farms, wineries and breweries, state parks and beaches, nature centers, outdoor recreation, shopping destinations, events, and more.