CAIRO | Uber announces new minibus service in traffic-mad Egypt
CAIRO — Uber launched a new minibus service on Tuesday in traffic-mad Cairo, Egypt’s capital and one of the U.S. ride-sharing giant’s fastest-growing markets.
A part of an aggressive push into emerging countries, the company hopes to draw millions of Egyptians into ride-sharing from chronically congested, pollution-filled urban landscapes and replace personal automobiles. It is already investing $100 million into a Mideast and North Africa customer support center in Cairo.
At a news conference with the famed Pyramids at Giza in the background, CEO Dara Khosrowshahi said the company wants to grow its global number of users from 100 million to 1 billion, and that the new Uber Bus service was part of this plan.