BEIJING | Dolce&Gabbana fiasco shows importance, risks of China market

25Nov - by Editor - 0 - In STL.News



BEIJING — Don’t mess with China and its growing cadre of powerful luxury consumers.

Dolce&Gabbana learned that lesson the hard way when it faced a boycott after Chinese expressed outrage over what were seen as culturally insensitive videos promoting a major runway show in Shanghai and subsequent posts of insulting comments in a private Instagram chat.

The company blamed hackers for the anti-Chinese insults, but the explanation felt flat to many and the damage was done.

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